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Your search resulted in: 2 position(s)

Product Manager - 6 month contract - Retail Energy Sector
Chandler Macleod Jobs

Melbourne, All Melbourne, Contract 29 May, 2012


Exciting opportunity - Tier 1 Energy supplier - Fast paced role - CBD location - Competitive remuneration - Make a difference! - Start asap.

Job Category: Marketing

Digital Perfomance Analyst
Talent2

Melbourne, CBD & Inner Suburbs, Contract 17 May, 2012


Immediate start contract > Omniture and Google analytics > Work as a part of a dedicated digital team

Job Category: Marketing

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Marketing

  • People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
  • Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
  • Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
  • Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
  • Marketing’s primary aim is generating a competitive advantage relative to its competitors.
  • Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
  • make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
  • make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
  • develop plans for advertising, sales promotion, public relations, personal selling and sales management