View Marketing Jobs in Melbourne

Market Research Manager
Talent2

Melbourne, CBD & Inner Suburbs, Contract 09 Feb, 2012

An excellent opportunity to be part of something new, driving real change at one of Australias most loved brands. .

Job Category: Marketing

Table Games - Co-ordinator
Crown Melbourne

Melbourne, CBD & Inner Suburbs, Full Time 09 Feb, 2012

...

Job Category: Marketing

Customer Engagement Manager - Insights
Talent2

Melbourne, CBD & Inner Suburbs, Full Time 07 Feb, 2012

Give the customer a stronger voice within this well known National Retailer and be part of a positive change.

Job Category: Marketing

Marketing Coordinator
Nargessa Badea

Melbourne, CBD & Inner Suburbs, Full Time 25 Jan, 2012

Exciting opportunity for someone who lives and breathes creativity and innovation!

eCampaign/Online Manager
Nargessa Badea

Melbourne, CBD & Inner Suburbs, Full Time 25 Jan, 2012

Lead role, show-off your creative yet strategic skills and be at the top of your game.

Job Category: Marketing

Marketing Manager
Talent2

Melbourne, CBD & Inner Suburbs, Full Time 18 Jan, 2012

Varied Marketing Remit > High Calibre Team > Leading Australian brand

Job Category: Marketing

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Marketing

People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
Marketing’s primary aim is generating a competitive advantage relative to its competitors.
Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
develop plans for advertising, sales promotion, public relations, personal selling and sales management

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